How Bright Should Indoor Digital Signage Be? 500 vs 700 vs 1200 Nits

What is LCD?

LCD (Liquid Crystal Display) is a type of flat panel display which uses liquid crystals in its primary form of operation. LEDs have a large and varying set of use cases for consumers and businesses, as they can be commonly found in smartphones, televisions, computer monitors and instrument panels.

LCDs were a big leap in terms of the technology they replaced, which include light-emitting diode (LED) and gas-plasma displays. LCDs allowed displays to be much thinner than cathode ray tube (CRT) technology. LCDs consume much less power than LED and gas-display displays because they work on the principle of blocking light rather than emitting it. Where an LED emits light, the liquid crystals in an LCD produces an image using a backlight.

As LCDs have replaced older display technologies, LCDs have begun being replaced by new display technologies such as OLEDs.

How LCD Work?

A display is made up of millions of pixels. The quality of a display commonly refers to the number of pixels; for example, a 4K display is made up of 3840 x2160 or 4096x2160 pixels. A pixel is made up of three subpixels; a red, blue and green—commonly called RGB. When the subpixels in a pixel change color combinations, a different color can be produced. With all the pixels on a display working together, the display can make millions of different colors. When the pixels are rapidly switched on and off, a picture is created.

The way a pixel is controlled is different in each type of display; CRT, LED, LCD and newer types of displays all control pixels differently. In short, LCDs are lit by a backlight, and pixels are switched on and off electronically while using liquid crystals to rotate polarized light. A polarizing glass filter is placed in front and behind all the pixels, the front filter is placed at 90 degrees. In between both filters are the liquid crystals, which can be electronically switched on and off.