What are the characteristics of LCD outdoor digital signage? As we all know, outdoor LCD digital signage is widely used, most of which are used in shopping malls, supermarkets, hotels, restaurants, cinemas and other public places where people gather. Broadcast advertising information to specific groups of people through large-screen terminal display devices.

The use of outdoor LCD digital signage requires the support of a multimedia playback system. The multimedia playback system adopts an intelligent management module on the player side to realize remote management and control of the player, and realizes complete network protocol and remote management and control functions on the server side. With the multimedia digital signage system, users can flexibly manage remote terminals, multimedia playback quality is not limited by bandwidth, channels are not limited by servers, there can be any number of channels, and even each terminal has an independent channel.

The uniqueness of outdoor digital signage is mainly reflected in the following aspects:

1. Technological innovation

It is undeniable that every technological innovation will promote the leapfrog development of social productivity, and the dependence of the media industry on technology is even more obvious. The digital technology used in digital mobile TV has high technological content and strong technological innovation. The original CRT monitors are gradually being replaced by lighter and thinner LCD monitors. Outdoor LCD digital signage has become the future development trend of radio and television.

2. Outdoor LCD digital signage has a wide audience.

The huge mobile crowd is the biggest audience advantage of outdoor LCD digital signage. This feature allows outdoor LCD digital signage to have a broad living space, and there is no need to worry about being squeezed by traditional TVs. The tentacles of the LCD advertising system can be extended to various systems such as urban buses, subways, taxis and even railway trains.

3. Instant transmission

Traditional TV requires people to sit in a fixed place to watch. This is impossible for people who are busy with work during the day. The invention of outdoor LCD digital signage allows mobile people to watch and obtain more updated information anytime and anywhere, which greatly meets people's demand for information in a fast-paced society and enriches the cultural life of citizens.

4. Ease of access

The liquid crystal advertising information release system is compiled and constructed by enterprises and merchants themselves. The audience does not need to increase personal investment and consumption costs, but only needs to "pay attention" to resources, which is easy for the public to accept. In view of this, the popularization of LCD advertising is a kind of business that can be profitable and has the nature of social welfare.

5. Maximize the use of information

How to make the existing information serve the widest range of people and generate the greatest economic and social benefits has always been a problem that the media pays attention to and thinks about. The use of information by traditional TV media is far from its due value. On the contrary, the emergence of new outdoor LCD digital signage can maximize the use of information and maximize the value of information.

6. Cost-effective

Advertisers need the most cost-effective advertisements to convey their product or brand information to the most targeted consumers. Outdoor LCD digital signage can be said to provide advertisers with a brand new, value-for-money option.

One is that the information is broadcast all day, and the audience watches around the clock. LCD advertising can play different programs and advertising content for different audiences, making each time period a prime time for advertising. The second is to have a wide audience and directly target the most valuable people. A wide audience and a large number of mobile people are the biggest advantages of LCD advertising audiences. The targets of its dissemination or service include the floating population in densely populated areas between cities. These audiences include both general consumer groups and mainstream consumer groups. Therefore, liquid crystal advertising, a media with the nature of forced viewing, should be a good choice for the dissemination of fast-moving consumer goods.

7. Bring new opportunities to customers

Traditional media is relatively fixed, and consumers have many stereotypes about advertisements, but no one can escape and accept them passively. It depends on whose advertisement is creative and whose advertisement is effective. While the advertising content is constantly sublimating, it is also trying to find a new communication carrier, and the invention of outdoor LCD digital signage just solves this problem. It has a wide audience and is the most comprehensive consumer, so it is easier to get the attention of consumers, so the advertising communication is more in place and the influence is greater.

First, the extremely high advertising display rate can quickly and effectively launch advertising campaigns. Due to the special communication mode and extensive communication channels of LCD advertising, advertising information can be delivered to tens of thousands of people.

Second, compared with newspapers, radio stations and other media, the cost per thousand people (CMP) of video advertising is lower, which is only one tenth of the cost per thousand people of newspapers, radio stations and other media, which saves relative advertising costs.

Third, compared with cable TV media, the advertising capacity is large and the content is updated quickly. The large population flow and high media ratings make it easier to attract the attention of tourists.

Fourth, compared with traditional advertisements, it has the advantages of stronger readability, visibility and integrity of information dissemination.

Fifth, TV advertisements have the characteristics of stronger three-dimensional sense, brighter colors, and more continuous actions, which are more advantageous than print advertisements, and are especially suitable for brand image promotion.

What are the characteristics of the above outdoor LCD digital signage? Let me share with you here. Outdoor LCD digital signage is different from traditional newspapers, magazines, radio, television and other media. It can help companies make good publicity anytime and anywhere. Here are 7 features, I hope it can help you.