With the rapid development of multimedia information and the Internet, digital signage has gradually become an important medium to attract the attention of target audiences and improve the effect of advertising, and has been warmly welcomed by merchants in various industries. Especially in outdoor applications, due to the decline of traditional paper media, the diversified and enriched content display of the digital signage hall has built a three-dimensional space for interaction and communication with consumers, which also reflects its own media value. .

1. Audience recognition helps transform advertising effects

Digital signage halls can effectively improve the audience's awareness and attitude towards brands. For outdoor media, most of the brands that broadcast advertisements on digital signage halls are big brands with strength. At the same time, it is also very helpful to enhance the impression of the brand and products. The strength of product advertising and the resulting good brand image will play a decisive role in consumer purchases.

2. The core business district creates unique spatial value

Digital signage kiosk communication media construction locations are mostly located in landmark buildings, central business districts, traffic arteries, and other functional places with dense traffic in core cities. With the process of urbanization and the popularization of family cars, these places have become indispensable and important places for urban mainstream people to engage in business and leisure, catering and shopping, and going out for work. Quality media form.

3. High reach rate, effective coverage of the audience

The digital signage kiosk has a large screen area, eye-catching, strong visual impact, wide viewing angle range and dazzling colors. It has good viewing distance and ultra-clear images, coupled with unique space advantages, making touch interactive table media attractive to urban people. eyeball. Digital signage kiosks have relatively stable and repeated audience groups, which is conducive to the effective transmission and understanding of digital signage kiosk media information.

Due to the broad development prospects and unlimited business opportunities of the digital signage kiosk market, it has also led to the continuous increase of touch interactive table brand manufacturers in the market, and various counterfeit and counterfeit bad phenomena continue to emerge. Many users are buying digital signage kiosk products. caused a lot of trouble.