Application of LCD advertising machine in commercial industry
The topic of "omnichannel" shopping has been around for years. "Omnichannel" is a service that enables consumers to search for and purchase products through various channels including online, offline and mobile. Despite the inherent differences between online and offline stores, digital signage technology is rapidly evolving to provide a seamless all-round shopping experience
This solution provides customers with tailored product advertisements and product information based on today's purchasing behavior data, customer behavior analysis, and customer in-store interactions. For store operators, this solution can analyze the products that each customer is interested in within the scope of the entire store, so as to help them more effectively carry out in-store display and inventory management. The potential of this solution is demonstrated on LCD advertising machines, which include three key shopping scenarios: supermarkets, fashion stores
The first : you can get cargo information with one click .
With the VMision intelligent teaching signage solution and digital publishing system, users can see a display at the entrance of a fashion store or a cosmetics store. The display shows a certain type of product that is of interest to the customer. Clicking on the screen will display the display. Information about the products. Users also get additional information about the garment, such as key ingredients, price, and style. In short, digital signage can provide consumers with a more personalized shopping experience, collect detailed customer preferences for stores, and improve the efficiency of store management and monitoring.
As evident in the above areas, the VMision smart signage solution has near-infinite scalability. In the near future, the shopping experience we are currently familiar with may undergo a huge coup. As a brand supplier of commercial display products and solutions, VMision integrates R&D, production, marketing and service, and is the leading digitization of commercial display products in China. Witnesses, practitioners and important promoters of network and intelligence. Always committed to creating a better visual convenience experience for consumers around the world, the possibilities of the future are extremely exciting
The second: easy shopping and smart payment .Both current and future supermarkets will operate around the center of Near Field Communication (QR) technology. Just scan the QR tag with a simple smartphone to provide customers with the shopping information they need. For example, customers can check the discounted products, special products and other price information of the day. When customers are shopping in the mall, the store can Advertisements are displayed using various LCD screens that display signage. Through the "digital information release" function, the QR codes of all products in the store can be scanned and identified by customers' mobile phones. After completing their purchases, customers can proceed to self-checkout at a cash register equipped with a smart solution using a barcode scanner. (Currently all major supermarkets have adopted this scheme).
Let's imagine a big box store today: the store is full of flyers for various discounted items, as well as other banners and advertisements. However, LCD advertising screen solutions and smart digital signage will soon take their place. Because this solution uses a centralized control method, store managers no longer need to post and recycle advertisements by themselves. In addition, the store can also use more effective and targeted advertisements to display various products to different customers according to their shopping routes and preferences, and the maintenance of advertisements will become more efficient.
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